Just to clarify, my blog is to show most of my research and computer generated ideas, and my workbook is to show my thought process and ideas I write down in order to get to my final ideas.
Alex
Monday, 17 August 2015
Final Rationales
IHI WEHI – Poster One
IDENTITY
In this poster I
attempted to create a tension, and involve the viewer in the action. Vivid,
contrasting colour on the dark background creates a very emotive design piece
that portrays an overarching idea of movement. The Kowhaiwhai pattern I
developed for this piece has links to Ngaru – the representation of a waka
cutting through waves. This pattern is a traditional Maori pattern depicting a
traditional Maori journey, whereas I attempted to create a contemporary pattern
that speaks of contemporary journeys in which Maori and New Zealand are
involved with. Creating ideas of progression and forward-movement, this design
speaks of moving beyond the identity that the British ‘gave’ us, and showing
the history of our country, in particular our Maori culture. By using rhetoric
in forms of dynamism and subversion I wanted to involve the viewer within the
design piece, and make them question the relevance of the current flag. I
believe that this poster firstly asks questions of the audience, but discusses
the potential for showcasing our diverse culture through our new flag design.
IHI WEHI – Poster Two
IDENTITY
As in Poster One,
I once again attempted to acknowledge and incorporate the idea of Wehi. The
concept in which the ‘charisma’ of the design is seen as a vital element in
which the audience interacts with, is one of the unique parts of this project.
By creating a metaphoric bridge between New Zealand and Australia, and linking
the ideas with text brings the audience to remember times we have either been
likened to Australia, or called the same place. This poster challenges the
viewer by using extremely emotive colours, creating movement, and interest
within the piece. Although it could be considered quite a calm and balanced
image; shape, line and colour create interest and ‘moments’ of energy within
the poster. Metonymy and dynamism are devices that allow this poster to portray
a sense of togetherness, although with a rebelliousness in which we see New
Zealander’s wanting to escape the ‘idea’ of being called Australian.
Critiquing Process
I always place a huge amount of importance on the critique process, involving all of my peers and listing down their points, and trying to create these ideas and then challenge myself to do better.
Also, printing full size and hanging them up on the wall is an important part of understanding what the poster will look like at full scale.
Poster 2 Final idea to date
In my final poster design I had to weigh up colour, typography, balance and the overall 'feel' and style of the poster. I feel like I accurately portray the general feeling of trying to escape the boundaries of being placed in the same category as Australia.
Poster 2 refinements
From here I began to develop colours, and the way that the colour evokes emotion or ever appears to 'push' emotion away.
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